How young entrepreneur built errands business via social media

Young and vibrant Kezziah Muriithi, the CEO of Kezz Errands Services, nonetheless, does not put on any of the labels most of her Gen Z friends are saddled with.

At 24 years, she has turned her quest in serving others into a business opportunity, an empire that she proudly runs simply with a faucet on her cellphone.

Reflect on the numerous times you may have wanted to financial institution your cheque but you are working late. Remember that point you wanted to get groceries from the market however probably the rain, traffic or even laziness performed a trick on you? If being a lifesaver was a person, that individual would be Kezziah.

Kezziah never dreamt of any of this. Being a broadcast journalist was all she craved.

During an interview with Marion Munyao, TV producer of Millennial on the Move which airs each Thursday at 7.30 pm on KTN HOME, she narrates when life took a flip.

“When I was rising up, I wanted to be a journalist. On reaching Form Four, I changed my mind and took a certificates in counselling psychology. I never thought I’d be doing what I do right now,” said Kezziah.

Unlike most Gen Zs who first look at their telephones immediately upon waking up, Kezziah, starts her morning routine with devotion, a whisper of prayer to her Deity followed by studying the scriptures. Then, in fact, she goes online to examine for orders.

“My typical day, I wake up early within the morning. I do my devotion, as I love Jesus so I must begin my day with God. Then I go on my social media platforms, I post a scripture online. Then after that I go to my Instagram or WhatsApp to verify the orders that I have,” she mentioned.

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Kezziah credits her success to social media influencers like Milly wa Jesus and Pikanaraych who randomly put her on their stories after she delivered their orders to their homesteads.

“One of the highlights in my profession was after I served a sure superstar, Pikanaraych. When I was about to give up in life because of how things have been so hard, I Dm’d her and inside like two minutes, I saw her typing and she gave me an errand. She sent me an inventory of things she wanted urgently. After a number of days, she mentioned me on her Instagram web page and from there, my life was never the identical once more,” Kezziah stated with a smile.

A report released by Datareportal in January 2023 reveals 33.6 per cent of Kenyans aged 18 and above are on social media. This translates to 10.15 million Kenyans. Of interest is 44.3 per cent of those are feminine while 55.7 per cent are male. The numbers, nevertheless, have dropped since January 2022. Last year, the numbers were about 11.75 million.

But for a younger entrepreneur like Kezziah, the future remains very bright.

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